Google's New Display Ad Builder

Google recently introduced Display Ad Builder in the Adwords template where marketers can now create their own display ads with built-in tools from Google. This feature will save hundreds of dollars for those marketers who can now handle their online display ad marketing in-house.

I really like the current templates in the platform which belong to 2 sets of categorizations. Here are a couple of snapshots from the currently available templates:

A.

• Direct response
• Interactive

B.

• Entertainment and Media
• Financial Services
• Retail
• Travel

These sets of templates can apply to many web marketers whether you want a drive traffic to your site by including a search box within the display ad , invite user for a quiz/poll or my personal favorite - showcasing up to 5 items by interactive selection.



I've included a screenshot from Adwords on the side... For those retailers who have a few set of product or keyword categories, this feature is absolutely golden!!!!



As widely known, search engine marketers get a very low CTR from their content campaigns and on top of that, these clicks are low quality from a conversion rate stand point. These features allow the SEM specialists to write very specific and targeted content to attract high quality traffic.